At Mavixx, we work with criminal defense attorneys every day—so we know what works, what’s a waste of time, and what gets real cases through the door.
If you want more phone calls, better clients, and consistent growth—here’s your guide.
Start With the End in Mind
Most marketing “tips” you hear are surface-level. At Mavixx, we start with the big picture: what’s your actual goal?
- More high-value cases?
- More revenue?
- Keeping your team fully booked?
Once we know where you’re headed, we reverse-engineer a plan to hit those goals—step by step. No guessing. No throwing money at random ads. Just clear, measurable growth.
Your Brand is Your First Impression
In criminal defense, trust is everything. That means your brand can’t just be a logo slapped on a business card.
Your brand is:
- The tone of your website
- The professionalism in your videos
- The reviews on Google
- The story you tell online
It’s about making someone say: “Yeah, this is the attorney I trust with my future.”
Your Website: Your Silent Salesperson
Most clients check your site before they ever call.
So ask yourself:
- Does your site scream “I’m the lawyer you need”?
- Does it load fast, look modern, and work on mobile?
- Does it tell your story in a way that actually converts visitors into leads?
We don’t do cookie-cutter websites. We build pages that do one thing well: close.
Reviews = Social Proof That Sells
Every successful case should turn into a great review. If it’s not, that’s a missed opportunity.
We help firms build simple systems to collect reviews on autopilot. Because when someone Googles your name, what they see needs to back you up.
Video Isn’t Optional Anymore
If you’re not using video, you’re falling behind. Period.
Video builds trust fast. It shows your face, your voice, your energy. It lets potential clients “meet” you before they even call.
Whether it’s for your homepage, YouTube, or Instagram—we help firms script, shoot, and launch video content that actually converts.
Focus On the Cases You Want
Not every case is worth chasing. Are you looking for DUIs? Assault cases? Federal charges?
We’ll help you identify the most profitable case types for your firm, then build a strategy around attracting just those leads. No fluff.
Want to Run Ads? Here’s What You Need to Know
Once your brand and website are tight, here’s how we bring in cases:
1. Google Local Service Ads (LSAs)
Show up at the top when someone’s actively searching for a lawyer. These leads are high-intent, but competition’s growing fast—so timing matters.
2. Google Search Ads
When someone types “criminal defense attorney near me,” your ad needs to show up—and land the click. The ad gets the lead, the website does the closing. We optimize both.
3. SEO (Search Engine Optimization)
This is your long game. Show up organically when people Google you or your practice area. Great content + great structure = ranking higher. We do all of it.
4. Social Media Ads
Before someone even knows they need a lawyer, you can show up in their feed. This is top-of-funnel, brand-building marketing. It makes everything else more effective.
5. Content Marketing
Want to be seen as the expert? Blog posts, videos, FAQs—all of this educates potential clients and builds authority. We ghostwrite it all. You take the credit.
Fix Your Intake or Forget Everything Else
If your phone rings and no one picks up… or the wrong person answers… or there’s no follow-up—you’re burning leads.
We help law firms build intake systems that:
- Answer fast
- Sound sharp
- Book consults like clockwork
You could be wasting thousands every month without even knowing it.
Keep It Fresh (Every 2–3 Years Minimum
Your site, your photos, your video, your messaging—if it’s more than 2 years old, it’s probably hurting you.
Great firms update everything regularly:
- New design
- Updated content
- Fresh video
- New practice areas
- Better tools
Stay ahead of the game—or get left behind.
Let’s Grow This Thing
We’re not here to “manage your social.” We’re here to get you more of the cases you actually want.
With 25+ years of combined experience in criminal defense marketing, we help law firms scale smart—without wasting time or money
Let’s build your growth engine together.
Ready to grow?